‘It’s A Great Life’ – How Muay Thai Star Jake Peacock Went From London City Boy To Bonafide Cowboy
Ahead of ONE 173 in November, the British-Canadian star reveals what it really takes to live the cowboy lifestyle.
By Fachrul Sidiq
Oct 18, 2025, 05:31 UTC
Jake “The One” Peacock has become one of the most recognizable figures in the world’s largest martial arts organization.
With his wide-brimmed hat, calm swagger, and signature finger-gun gesture, the British-Canadian dynamo has built a brand that’s both theatrical and authentic. Most importantly, it’s a reflection of the life he actually lives.
On Sunday, November 16, Peacock will make his highly anticipated return against three-division Lumpinee Stadium World Champion Suakim Sor Jor Tongprajin in a bantamweight Muay Thai battle at ONE 173: Superbon vs. Noiri inside Tokyo’s Ariake Arena.
For the Road to ONE: Canada winner, the walk to the Circle is an extension of who he is outside of it.
The Birth Of The Cowboy Persona
When Peacock made his first promotional appearance at ONE Friday Fights 58 in April 2024, fans didn’t quite know what to make of the cowboy hat and holster routine.
But for the British-Canadian star, he thought it would be a unique way to market himself and stand out from the other elite athletes on the ONE Championship roster.
The 32-year-old confessed:
“The whole idea behind the cowboy hat was a marketing move for me when I made my ONE debut. I’m from Alberta, which is ‘Cowboy Central,’ the Wild West. I was fighting out in the Far East, so I was bringing a Wild West shootout to the East. That was a cool little thing I was riding off of.”
That image fit naturally with his roots in Alberta, Canada. Living there, surrounded by real ranchers and rodeo riders, gave the London-born striker a sense of belonging.
The hat and the gun gesture might look playful, but they stem from his disciplined mindset. Peacock visualizes every step of his walkout, down to how he spins the imaginary pistol and holsters it before the fight begins.
He said:
“I do live that life a little bit, and I’m around a lot of cowboys. Real cowboys. But you don’t see many London, English-born cowboys, so here’s one right now.”
From City Boy To Country Gentleman
Before he became ONE’s resident cowboy, Peacock described himself as a “big city boy.” Born in London and raised in Canada, he once preferred the fast-paced city life — until he met his wife, a country girl who changed the rhythm of his world.
Together, they dreamed of raising their kids away from the city noise. Over time, that dream became a reality. They bought a small acreage just outside of Calgary, and last year, they moved into their forever home – an hour south of the city, surrounded by open fields and fresh air.
The setting isn’t just peaceful; it’s a form of balance. For Peacock, the farm provides the contrast that sharpens his focus during training and fight week.
He said:
“I was a big city boy, and then I moved to Canada. I was still a city boy, at heart, but then I met my wife, who was a country girl. Our dream would always be to have the kids grow up on an acreage when we started having kids, and it just happened that we bought a small acreage just outside of the city.
“We moved into that, and then for some reasons, we had to move [again]. Last October, we moved into our forever home. We’ve only been there for a year now. It’s the life. It’s amazing. It’s brilliant.”
The Discipline Of The Land
Life on the farm gives Peacock something few fighters have – a grounded routine that keeps his ego in check and his energy purposeful. Every chore demands patience, and every day brings small victories.
The family owns 10 chickens, four dogs, three cats, three goats, and a sheep. In addition to collecting fresh eggs and taking care of their animals, they grow their own vegetables and fruits in the garden. And when Peacock isn’t spending time maintaining the land, he can be found hunting in the wilderness for meat.
This lifestyle forces “The One” to be consistent and disciplined, just like he is in his Muay Thai career.
Peacock added:
“It takes a lot of commitment, a lot of hard work, and a lot of time. A lot of people who say, ‘Oh, I love that life, I’d love to live out there,’ they don’t realize that it takes a lot [of effort]. It’s not all sunshine and rainbows. But it’s a great life. I wouldn’t change it.”
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